There has been much in the restaurant press recently about hotel and restaurant groups looking to the future by investing in a restaurant central reservations system. When citing central reservations systems for restaurants, what many key operators are actually referring to is restaurantdiary™.
Our restaurant group central reservations capability offers a degree of flexibility and scalability that is hitherto unheard of in other similar products.
So how can it work for you?
Let's take the example of the Fishworks group, a restaurant chain with multiple units across the UK with several branches in London - and a major client of restaurantdiary™.
At around 10am every morning, Fishworks switch all the calls from every restaurant in the group to an office in central London. Phone calls are identified as a call to a specific branch - for example, as Fishworks Chelsea and then the booking is taken by the restaurant reservations operative.
They are trained to take the restaurant reservation, along with key customer details that provide essential marketing and preference information and they are able to "switch sell" to a new time or even a new restaurant within the group so they are nearly always able to convert an enquiry into a reservation.
restaurantdiary™ enables the Fishworks restaurant customer to be recognised across the group so that they can be accorded the same kind of service and recognition throughout the Fishoworks group regardless of the Fishworks restaurant they happen to be eating at.
The restaurant reservation then appears live in the restaurant unit's restaurantdiary along with the full customer history and preferences available to staff within that unit.
Restaurant units have a high staff turnover so there is a constant effort to retrain staff in how to take restaurant reservations, switch sell, act on customer preferences etc.
However, with a centralised restaurant reservation ssytem you have specialised staff trained specifically to deal with restaurant reservations and collect the relevant customer data that helps you to run your restaurant business and market your restaurant services more effectively - all using restaurantdiary™ of course!
restaurantdiary™ also affords savings particular to our system - because we are a web-based application that allows multiple users you don't require a new terminal for each unit you own, in fact you don't require any additional hardware.
Our set-up costs are minimal and the flexibility we offer is incredible - your central restaurant reservations office could literally move to a new location overnight if you want to.
With unlimited scalability, restaurantdiary™ not only enables restaurant groups and chains to create a centralised reservations point but separate access for your marketing department, management locations and any other location you wish to access your restaurant reservations and customer information
